Erik Norin

Our pan-European campaign for Hinge "The moment I knew" celebrates the special moments when someone looking for love realizes, I've found it. Each story ends with the best possible result for Hinge: that their app is deleted. The 360 campaign runs in eleven markets and in nine languages.

The five films were shot by award-winning indie Director Malin Ingrid.

“Missing Sounds of New York” is an album that brings the city sounds New Yorkers miss back to them under quarantine, from a place you wouldn’t think would miss the noise: The New York Public Library. Cars honking, aggressive bike messengers whizzing by, millennials’ self-absorbed conversations, subway cars screeching, even that guy who yells at you for looking in his general direction: this is a love letter from one of the city’s oldest institutions to the noise that only its citizens could miss.

Listen to the album here:
Missing Sounds of New York

Flying is not normal. It is extraordinary. For Delta and the people we fly we embrace going beyond, doing what nobody thinks can be done and finding new frontiers. There is not stop in us - only go.  

Adweek

FastCo

Cannes - Shortlist - Sound Design
ACIP Winner - Copywriting
 

90S AND 00S TRENDS ARE ALL COMING BACK TO CELINE DION ON INSTAGRAM SHOPPING.

To show our audience that Instagram Shopping was something entirely new and exciting, we needed to bring cultural relevance and shopping together. We dove deep into 2019’s biggest trends, which left us with an ideal pairing: the return of late 90s/early 00s fashion trends - and the return of a beloved pop icon of the same era, Celine Dion.

In a modern reinterpretation of Celine Dion’s over-the-top 1996 music video “It’s All Coming Back to Me Now”, Celine celebrates the iconic late 90s and early 00s trends that have returned in 2019 - and can now be found on Instagram Shopping. The video announces Instagram Shopping as the place where culture and content dedicated to each individual combine to create a unique shopping experience - all without leaving the app.

"Here's an airport stunt from Heineken that truly embodies the brand's adventurous spirit. Twice this week, Wieden + Kennedy in New York set up a board at JFK's Terminal 8 and dared travelers to play "Departure Roulette"—changing their destination to a more exotic location with the press of a button. They had to agree to drop their existing travel plans—without knowing the new destination first—and immediately board a flight to the new place." - AdWeek

Mashable

AdWeek

ACIP Winner - Experimental
Clio - Shortlist
Effie - Finalist
One Show - Merit - Online Film & Video
Webby - Honoree - Viral Marketing

Dave & Busters wanted a summer campaign to have people to their stores. Especially tricky post-pandemic when people want nothing else than to be outdoors.

But as we all know - the outdoors can be dangerous. Like there are murder hornets, angry bears, hungry sharks. The great indoors, pfft!

How about the Great Indoors!? Inside at Dave & Buster's... the neon is always glowing, the high scores are chirping, and the cocktails flow like rapids. Summer is Better in the Great Indoors.

A succeeful 360-campaign that did was looked very difficult. Got people to go inside during the summer.

After winning the T-Mobile pitch we launched their new brand platform, brand world and tagline. “Are You With Us” is the rallying cry from the tele communicators that changed the industry while taking on the giants. We launched this new tagline and brand platform during the Grammy’s and in nationwide OOH, digital and social advertising.

During the Sochi Olympics in 2014 Nike Canada wanted to rally the nation behind Team Canada. But as always the "Just Do It"-message needed to be front and center and relatable to all hockey players in Canada - young and old, pro or amateur.

Turns out Canada is a country made for hockey. They invented the game, they perfected it. Canada have the most fans, the most players and the most heart of any nation. Thus it doesn't matter if they playing at home, in another town or in another country. It doesn't even matter if they play mother Russia in Russia. As long as there is ice to skate on Canadiens are at home. All Ice Is Home Ice. 

Globe And Mail

A great way to promote their geo-localization for mobile OVI Maps. A digital panel in the shape of arrow was lifted 50 metres above London by a crane. People on the street could send text messages directly to the live sign with their favorite places to visit, and the arrow would move to point to that location, and also provide the distance! The installation was streamed live to Nokia.com, where all the locations were synced with Nokias good things map. 

The World's Biggest Signpost for Nokia was named:
#1 Most Awarded Campaign All Categories - The Big Won Report
#1 Most Awarded Direct Campaign - The Big Won Report
#2 Most Awarded Interactive Campaign - The Gunn Report
#2 Most Awarded Innovative Campaign - The Big Won Report
#3 Most Awarded Out Of Home Campaign - Creativity Awards Report

Watching the NFL at your local sportsbar isn’t that great. Small screens, people hogging the TVs and you’re eating something that only resembles food.

With our Watch Like A Winner campaign we showed that at Dave & Busters you can watch your favorite game at 40-feet wow walls, eat the best food and maybe even run into Travis Kelce while doing it.

Dave & Buster's wanted a refresh. So we created a platform built around the truth that as an adult, there is a lot of shit we have to do but D&B is the only thing we want to do.

To bring it to life we created their first spokesperson, James Flag. Founder of "The Dave & Buster's Method." A process to help you un-learn adulthood and center around hanging with your friends at D&B.

New mothers in the U.S. often feel forced to leave their jobs without adequate maternity leave policies: 12 weeks unpaid leave. It's not enough. 

This can leave moms with résumé “gaps” once they begin looking for new jobs. Moms often avoid discussing the gap, which can have potential employers guessing and may cause qualified moms to be overlooked. Some studies have shown that mothers who explain these gaps clearly are less likely to be passed over for opportunities. 

It's time to make it clear that maternity leave - whether 12 weeks or 12 years - isn't a vacation. Let’s address this issue in the first place it gives moms and employers pause: on LinkedIn. 

Huffington Post

MarketWatch

Delta Innovation Class is a mentoring program that just happens to take place at 35,000 ft. Hand picked leaders will be traveling to select events around the globe. They'll be sitting in the Mentor seat. The seat next to them will be open. This is your chance to be in that seat, to meet face-to-face with some of the world's most interesting people in a truly unique one-on-one. By using a unique LinkedIn algoritm we found these entreprenours of the future and gave them this once in a lifetime opportunity.

Huffington Post

Forbes

Cannes - Silver Lion - Promo
Cannes - Bronze Lion - Promo
Cannes - Shortlist - Direct
One Show - Bronze - Direct/Ambient
Webby - Nomination - Online Guerilla & Innovation

Another pitch win! In 2019 we launched the Virgin Voyages cruise offering’s first brand platform, brand world and tagline - Stray The Course. So far, we’ve made stunts, social experiments and digital ads and more is coming!

The new Virgin Voyages cruise ship will set sail in 2020.

Heineken Light - Money Back Guarantee - TV/Video (Wieden + Kennedy)

TV commercials and longer format video spots continues to tell the story of confused pitchman Neil Patrick Harris.

AdWeek
Time Magazine

Delta is all about enabling people to go out there and chase their dreams. And once that engine starts to roar you know that this is it. There is no backing out at this point - you are going after that dream, selling that idea, getting the girl. The engines now even louder - screaming to the world that you are coming for it. That you can’t be stopped. Finally you reach cruising altitude - and you are on your way.

Creativity Online

AdWeek

Cannes - Silver Lion - Sound Design
ACIP Shortlist - Cinematography
ACIP Shortlist - Sound Design

To prove that Delta is the most innovative, global and progressive airline we tackled one of the most common problems associated with airtravel - jetlag. At the TED conference we built a custom experience, with the help of breakthru science from Oxford professor Russel Foster, that can leviate jetlag. The Photon Shower. Enter your travelled distance and based on time of date, flight path and time zones the Photon Shower will dose you with specific lights to set your internal clock to the actual time of your current location thus dampening the effects of jetlag. 

FastCo

CNN

D&AD - Yellow Pencil
Project Isaac - Winner
London International Advertising Awards - Silver
Tomorrow Awards - Shortlist

During the summer, Heineken asked travelers at New York's JFK airport to play a game of Departure Roulette and drop everything -- including their current itinerary -- to take a trip to an unknown destination, as part of its global "Dropped" campaign. The effort, out of Wieden + Kennedy New York/Amsterdam, featured a giant green board with a bold red button. Those who dared to press the button landed a new adventure, courtesy of the beer brand. Now, Heineken is letting social media fans in on the fun, with the Departure Roulette Road Tour. It sent the big board to consumers in San Francisco, Los Angeles and New York who originally had engaged with the brand online. They, too said they would drop everything to go on their own mysterious adventure -- but would they, really? 

Creativity Online

ACIP - Shortlist - Social
ACIP - Shortlist - Experimental
Cannes - Shortlist - Cyber
Cannes - Shortlist - Media
Cannes - Shortlist - Direct
One Show - Merit - Social Media & Viral Marketing
Webby - Nomination - Online Guerilla & Innovation

LCD Soundsystem frontman James Murphy has dreamed of turning the harsh beeps of New York City turnstiles into musical notes. Heineken heard about his idea and wanted to help make it happen.

We created the first live, brand-driven documentary that follows the journey of turning Subway Symphony from a dream into a reality. The story unfolded in real-time as we released each chapter of the story. The goal was to have our first turnstile installed by the end of the summer.

Press
The New York Times
Wired
Huffington Post
The Verge
Rolling Stone
The Guardian
Fast Co.Design
Pitchfork

In 2013 Heineken Light was the winner of the World Beer Championship's Best Tasting Light Beer. We wanted to convey how exceptionally good this beer is in a 15 second tv-spot and two online, long-format videos. But...

...due to complicated broadcast regulations, Neil Patrick Harris is not allowed to drink Heineken Light, winner of the 2013 World Beer Championship's Best Tasting Light Beer, in this commercial. But trust us, if he did drink it, he would enjoy it tremendously, but not on camera.

AdWeek

Heineken wanted to open tennis fans’ worlds to a richer, more engaging and unexpected US Open experience – even if they didn’t have tickets. We took the world's most popular photo sharing app used at live events – Instagram – and flipped it on its side to turn the gallery view into an interactive Where’s-Waldo-style photo hunt. Tennis fans explored a giant panoramic mosaic depicting fans in the stands, all in search of tickets to the Men’s Final that were hidden inside the grid of images. It was the age-old ticket giveaway, turned on its head – simply by uploading one of the largest images ever to Instagram, and then flipping it on its side.

Creativity Online

ACIP - Winner - Mobile
ACIP - Winner - Social
Cannes Shortlist - Mobile
Cannes Shortlist - Promo
Mashies - Winner - Best Use Of Instagram
Webby - Nominee - Promotion & Contest
Webby - Nominee - Native Advertising

Censor Euro 2012 football results to avoid spoilers.

Are you a European soccer nut living in the USA and want to avoid spoilers during the biggest sporting event of 2012? Now you can.

Introducing the Euro 2012 Score Censor - Anti-Spoiler Software for Google Chrome.

A clever little Chrome extension designed to let you browse the internet safe in the knowledge that you’ll never accidentally see a result before you want to.

Simply add the Euro 2012 Score Censor to Chrome, click the Score Censor icon in your browser and select any of the sixteen competing Euro 2012 nations you wish to block. The censor then works its magic by censoring out the score, your teams name, even images that hint at a result -all in your own language. And so your friends won’t spoil a result for you, let them know your censoring scores with a Facebook and Twitter push.

Meaning you’ll be screaming GOOOOAAAAALLLLLL, not F$#%###@@##$K.

#EmojiBandnames - Heineken - Social/Digital (Wieden+Kennedy)

Heineken challenged their Twitter followers with Emoji Band Names; guess the band name, win the tickets! Using only emojis, we tweeted out select band names to test our music fans' resourcefulness and emoji knowledge. The first people who solved the riddles and guessed the correct band names won VIP tickets to the Heineken sponsored Firefly Music Festival.

Mashies - Winner - Best Use Of Twitter

To promote the MasterCard Priceless Chicago programme we decided to turn to the Chicagoan that need somethine priceless the most - fans of the cursed Chicago Cubs.

The Cubs Pledge Contest gave Cubs fans the opportunity to share in social what they would do to be willing to do to see the Cubs win over their greatest rivals - the Cardinals - on opening night. And if the Cubs won the pledgers were asked to go thru with their pledges and prove them for the chance to win Priceless experiences at Wrigley Field.

Cannes - Shortlist - Social Media
Sammy's - Runner Up, Social Media Campaign Of The Year
Webbys - Honoree

"Office crushes have been making things awkward since time immemorial. On today of all days, however, there’s a new way to potentially consummate these fantasy relationships, awkwardness be damned.

Digital agency R/GA is offering up free assistance for hopeless romantics who want to let the cat out of the bag, so to speak. Anyone looking to make a grand inter-office gesture this Valentine’s Day can subcontract the gutsy task out to a third party, R/GA’s Office Cupid, who will get the job done efficiently. Simply go to the landing page, enter in the object of your affection’s Twitter handle and a nugget of personal information, and you’re just a hair’s breadth away from a conversation with HR.

Office Cupid eventually makes a "Valentweet" based on whatever information users choose to disclose, and this message is then sent out into the world with the sender’s name either attached or left off, pending instruction. While there are definitely some scenarios in which such a Valentweet could go horribly, horribly wrong, it is almost always flattering to find out someone harbors a crush on you, and there’s always a chance the feeling is mutual. But still: Proceed with caution." - Fast Company 

FastCo

London International Advertising Awards - Silver - Social
Webby - Nomination - Copywriting

To promote the Nokia N82 and its GPS capabilties we decided to be the first in advertising to use a GPS to 'draw' . The concept is based on “position art”, which consists in creating works of art, by physically walking them, and then transferring it on to a satellite image. 

At www.theworldismycanvas.com visitors can meet Stavros, the self-proclaimed Position Art “Genius” who uses the Nokia N82 Sports Tracker application as his tool while he walks around anywhere in the world to “draw” his motif.

Over weeks we would collect suggestions of Stavros' next great position art masterpiece before one lucky winner and his/hers motif was chosed by Stavros. 

The actual creating of this masterpiece that took place live in Rome with 1000s tuning in online on Stavros' blog to follow the making of the greatest piece of art as it happened.

Cannes - Bronze - Business Products & Services
Clio - Shortlist - Website
Eurobest - Bronze
Epica - Bronze
FWA - Site Of The Day
London International Advertising Awards - Shortlist (Utilities)
One Show - Shortlist

We decided to create peace on earth and told everyone to donate their old, “not sexy” underwear (of course, they would get a discount on new, nice ones as thanks) and choose which warmonger they wanted us to send them to. The plan was that once the warmongers were showered with horrible underwear, they would get the message, feel bad and embrace peace!

Cresta - Shortlist
Guldagget - Silver
Gulltaggen - Silver
Webby - Honoree

Henry Needle creates an incredible invention: the Great Pockets. These clothes allow you to bring all your multimedia with you at all times. Be it a GPS, a Digital Camera, a Media Player, a PC, an MP3-player, or whatever else you use in your technological life, the Great Pockets will fit it all. Should you however not be interested in these garments, there’s an alternative solution waiting for you just around the corner… The Nokia N95.

Launched in March 2007, the site was promoted entirely from the Great Pockets perspective. Spread using press releases, media downloads, and viral videos showcasing the awkward experiences of Great Pocket bearers, the campaign was further bolstered through guerilla-marketed business cards that were tactically placed in stores. With no media spend, actual Great Pocket clothes were manufactured and sent to influential people, spreading the campaign through online communities.

After viewing the clothes demonstration in the store, visitors find a “no thanks” button placed next to the video frame. Clicking this makes the store turn 180 degrees and will present you with the alternative solution, the Nokia N95. A friendly bloke in a park takes you through all the key features of this new amazing device.

To convince you of the impractical nature of Henry Needle’s Great Pockets, the flipped side reveals video material of people trying to live life in the Great Pockets. It also contained a competition with a twist. If you won, you got the Nokia N95, and a friend of your choice would receive Great Pockets clothes. An email was however sent to your friend, encouraging him or her to swap the order of the prizes. Thus creating a chain that would go on until the competition closed.

Cannes - Bronze - Consumer Products
Cannes - Shortlist - Viral Marketing
Clio - Bronze
Clio - Shortlist
Cristal - Shortlist
Eurobest - Silver
Eurobest - Shortlist
Epica - Silver
FWA - Site Of The Day
London International Advertising Awards - Shortlist - Viral
London International Advertising Awards - Shortlist - Electronics
One Show - Shortlist - Microsites
One Show - Shortlist - Websites
Resume - Campaign Of The Month
Webby - Winner - Online Advertising

"Fifteen seconds is short for an ad, never mind a film. But Heineken and Wieden + Kennedy New York premiered just such a movie at the Tribeca Film Festival on Wednesday night—based on a fan's tweet about an evil Abraham Lincoln clone.

"They clone Abe Lincoln's DNA and name the clone president for life ... except there's one problem: the clone is evil," Dennis Lazar, aka @awsommovieideas, wrote as his winning submission to the brewer's #15secondpremiere contest, which asked for fans' wildest movie ideas. Those 115 characters (he had to leave room for the hashtag) were then crafted by a Hollywood film crew into 15 seconds of film—called Linclone.

You can check out the mini-movie below. The credits take way longer than the film itself—luckily there are some outtakes to keep things interesting." - AdWeek

ACIP - Shortlist - Experimental
OneShow - Merit - Experimental

Most alcohol brands tell people how to drink their spirit. We did the opposite. The new SouthernComfort.com lets people show us, and the world, how they like their Southern Comfort. It's Whatever's Comfortable.

Cannes - Shortlist - Cyber
D&AD - Wood Pencil
FWA - Site Of The Day
One Show - Merit - Microsites, Direct

Heineken’s SnapWho campaign claims to be the first initiative from a beer brand on the mobile and social platform.

The brewer has created a Snapchat account called Heinekensnapwho that consumers can follow to receive clues about which musicians are playing at the brand’s sponsored Heineken House before all concertgoers find out.

Time Magazine

Mashies - Finalist - Best Use Of Snapchat

Three regional TV spots for Delta Airlines. Focused on their brand purpose of "enabling the pursuit of opportunity" but with a local, relevant twist/insight.  

After daring people to sing karaoke in front of tens of thousands of people, Heineken and Wieden & Kennedy New York's latest social experiment gets a little bit darker. Taking cues from the brand's previous "Legends" films, the experiment was a one-night theater production in New York City that took six unsuspecting guests up an elevator to a crazy party, where they were challenged to become the "guests of honor." If they said yes, they had to go through a myriad of challenges -- from tattooing a heart on a big burly man, to starring in a Bollywood film production, to starring in their own one-man comedy shoot.

To promote the personalization features of the N97 phone, Nokia and Farfar launched this online campaign inviting users to create their own widgets. Visitors can input the RSS feed of any website into a widget generator that basically searches the site for the term or terms of your choice, measures their frequency and can also compare them against the popularity of other words. 

The features are clearly limited, but the entertainment is in the data visualization, which takes silly forms like a meat alphabet, a stack of burgers, or a clapping monkey. 

The campaign also includes a juried competition and ten inventors will receive a Nokia 97 phone installed with their own widgets. 

Looks like Heineken is out to bail out some slacker V-day butts with this new Valentine's Twitter effort out of Wieden + Kennedy N.Y., which could land you a reservation at what the brewer says are "cool, man of the world restaurants."
Hopeful diners just tweet a message with the hashtag #tweetforatable, and the fortunate winners won't have to come up with lame excuses to their loved ones like "Ordering in is more romantic." - AdAge

http://mashable.com/2013/02/14/heineken-reservations-twitter/#Tj3pGzBZSsqG

Mashies - Finalist - Best Use Of Twitter

The Nokia N800 Internet Tablet allows you to take the Internet to new places. And what better way to support that notion and experience, than actually putting people in the interactive first-person cockpit of someone using the actual thing while on the go? The Internet Walk was an integral part of the Nokia N800 campaign, and was further supported by videos of people trying to imitate this Internet freedom in their own preferred manner.

Cannes - Bronze - Consumer Products
Cristal - Shortlist
Eurobest - Shortlist
Epica - Gold
FWA - Site Of The Day
London International Advertising Awards - Shortlist
One Show - Shortlist - Microsites

Heineken invited unsuspecting New Yorkers for an evening of Carol Karaoke at Karaoke Boho in the NYC’s West Village– as long as they promised to sing one carol.   People were asked to choose a carol from “Jingle Bells,” “Deck the Halls” and “The 12 Days of Christmas,” and then in a surprise twist, were challenged to sing to thousands of strangers. Those who decided in a matter of seconds to keep singing were broadcasted in well-known public places, including a Jumbotron at an NBA game, on the TV of every NYC taxi for a week and on a famed Times Square billboard.

“With Heineken Carol Karaoke, we wanted to see if people were willing to cross their borders by challenging them to sing a carol they may not know to an audience of thousands of strangers,” said Colin Westcott-Pitt, VP Marketing, Heineken. “They had to make the decision to sing in mere seconds, and we found some real holiday heroes.”

"Now Mr. Armisen is popping up in a new digital video for regular Heineken that is part of the brand's global "Cities of the World" campaign. The newest phase of the campaign, called "Routine Interruptions," uses what Heineken is calling "social experiments" that aim to pull city dwellers from their usual routines.
Mr. Armisen's video, called "Ringing Payphone," features him anonymously calling a New York City payphone to see who picks up. He keeps his identity shielded, while asking people to "come across the street." Those who obliged -- and only a handful of people did out of thousands that passed by the phone, according to Heineken -- were invited on stage with Mr. Armisen at the Comedy Cellar comedy club on MacDougal Sreet. The teaser ad is above and a fuller-length version is expected to be posted on Tuesday at RoutineInterruptions.com.
Mr. Armisen, a former "Saturday Night Live" cast member and star of IFC's "Portlandia," said in an interview that "the most surprising [thing] was that anyone spoke to me at all." Asked if it marked the beginning of a new relationship with Heineken, he said: "That's always my hope, but the way that everyone does anything is you do everything little by little, in increments."
As part of the campaign -- which is by Wieden & Kennedy, New York -- Heineken will encourage people to enter their phone numbers at RoutineInterruptions.com. The brand promises to call "thousands" of entrants, asking people to partake in an unknown activity. The events are described as "cultural activities that inspire them to try something new." Examples of rewards could include a private concert in a living room." - AdAge

AdAge

ACIP - Shortlist - Experimental

There's a reason why tennis games are so quiet outside of athletic grunting and the sharp sound of a ball hitting racket fibers. Well, maybe there are two reasons. One is that players need to focus, and the second, probably more obvious reason, is that the umpire actually asks the crowd to calm itself.
Just in time for U.S. Open opening day, Heineken premiered this stunt in which New York City-dwellers and visitors were granted the opportunity to win two tickets to the tournament. For the ploy, titled "Quiet Please," passersby in New York City's busy Union Square were challenged to perch themselves in an umpire's chair and silence those around them. A camera captured numerous attempts. The final one, from a slightly shy woman who asks her beau to marry her, proves to be the most effective and ultimately, she scores the tickets. But her question prompts a very important follow-up question -- "Did he say yes?" - Creativity Online

Farfar worked with Adidas and was in charge of the online part (180 Amsterdam was the lead agency) of the Impossible Field, +10 and Predator campaigns leading up to the World Cup in 2006. We created rich media experiences, banners and more content to build buzz around the world cup, launch of the official jerseys and the unveiling of the Adidas World Cup ball. 

The concept of "Summer Fridays" likely finds its origins in the advertising and media worlds of New York City, but across the entire country, observers say that tradition is pretty much "dead in the water," with only 8% of U.S. workers taking full advantage of it. So, to help get New Yorkers away from their desks and out having some summer fun, Delta and Wieden & Kennedy New York are giving them a little kick in the booty with "Go Fridays."

In a sneaky move, the campaign infiltrates worker hives through Slack with a "Go Fridays" bot that will offer extreme toilers perks like Delta flight vouchers, a tour of the Whitney and reservations at top NYC restaurants. Delta has sicced the bot on the Slack channels of companies including NowThis, Spongecell and Casper.

Creativity Online

FastCo

Every year, 180 million people fly on Delta planes. What if they were all working toward a

common goal?

PERSPECTIFY turns in-flight entertainment into a force for social good. Just by playing a beautiful, addictive puzzle game, you'll be helping researchers find new ways to aid the visually impaired.